Strategic Marketing Systems can help you at EVERY point of the video marketing life cycle. You’re no longer left alone to figure all out for yourself. If you like doing project management with multiple providers, that may not be a big deal. But for most people, it’s not the best use of their time and resources.
Short of hiring your own Strategic Marketing Department and training them to do all this, there’s simply NO OTHER place you can get all of these services in a single comprehensive solution.
Strategic Planning
Marketing Campaign Development
You can’t create effective video marketing simply by turning on your webcam and hitting the Record button. Regardless of your video style, type, and content, the key differentiator between campaigns that bring in $100 and the ones that generate $100,000 is the overall STRATEGY – goal of which is to maximizing EVERY opportunity to increase sales and strengthen your relationship with your target audience.
There are a lot of things to think about to get to that point: How do we get people’s attention? Who are we actually talking to? What are we going to offer them? Where do they go from there? What happens when they get there? How do we best leverage their hotbuttons? What else can we offer them? How do we get them to stay with us once we get them? And many more questions you must ask and ANSWER.
We’ll work with you to create a strategic plan that makes sense for your campaign and beyond.
Scripting
Creativity is welcomed. Shooting from the hip isn’t. If you want to get your prospect to take action in the short amount of time you have their attention, then you need to know exactly WHAT to say, WHEN to say it, and, most importantly, HOW to say it.
That’s not gonna happen by you making it up on the spot. We’ll help you make your presentation easily, naturally, and persuasively.
Video Production
Videography
We handle all aspects of the video production so that you don’t have to: storyboarding, shooting, professional audio, soundtrack, voice-over talent, graphics, and animation. If you’re too camera shy to be on camera, we can even provide a spokesperson/model to do it instead.
Digital Photography
To establish yourself and your business as high-quality and high-value, you have to start looking the part. “Point & Shoot” images may work for sharing with friends and family, but not when it comes to your business. Stock photos are okay, but don’t give the real, personal insight into your business that prospects really want. Our professional photographers will capture captivating images to present you and your business in the best light possible.
Distribution & Promotion
This is where most people mess things up. They’ve shot their own videos, but they don’t know what to do from there to generate traffic and get people to watch it! Good thing we do.
Here’s some of the really geeky stuff that we’ll do (and you won’t have to worry one hair on your head about):
- Encode your video so that people can watch it from their computer and/or mobile device
- Make it available on your website
- Perform keyword research so that it’s more likely to be found in the search engines
- Upload it to various online video services like YouTube and Metacafe
- Use backlinking and other tactics to share your video across the internet
Direct Response Hosting
We want to provide your audience with the best viewing experience, so we use cloud-based hosting which minimizes video loading times and skipping. Best of all, our service incorporates the latest online direct response technologies so that your prospects can respond more easily and you can accurately track your lead and sales sources.
Video Webpage Creation
To maximize the effectiveness of your campaign, your videos must be presented in a ways that have been proven to get the best results which typically does NOT include your regular website. Best practice strategies include squeeze pages, custom landing pages, thank you pages, and sales pages. If you don’t know what those are, you don’t have to. We’ll take care of it all for you.
Automated Follow-Up
Most businesses approach marketing as “get the sale”. If they can get that initial sale they see it as a victory, mission accomplished. But that’s just scratching the surface.
What about the leads that came in but didn’t buy? What about the people that were going to buy but didn’t finish the transaction? What’s next for the people that DID buy? What else can we sell them right then and there? What can we sell them 1 month from now? How about 6 months from now?
After answering those, and many other questions, we can automate the appropriate follow-up methods:
- E-mail autoresponders
- Direct mail pieces
- Content delivery
- Physical product fulfillment
See Sample Videos
Here are some ways to use video marketing.
Request a Free Consultation
Contact us for a complimentary evaluation of your video marketing program and learn how we can help you position you and your business to build your business with video.
