Strategic Marketing Systems : @marketstrategy
Get and keep your customers for life.
Email marketing continues to be a sensitive subject for marketers and business owners. I’ve been using mass email as a marketing tool since 1997 and it surprises me how many people are still afraid to send email to their prospects and customers. I want to share some important research from report published by Aberdeen Group: Email Marketing: Customers Take it Personally (Dec 2010). Here is a quick summary of points that may impact your business. … [Read more...]
The Internet continues to be the ultimate Rubik’s Cube of marketing. Whether you choose to acknowledge it or not, tools such as Google, Facebook, Yelp, Groupon, Foursquare, and Twitter have become giant headaches for marketers. They have all introduced fierce competition for the attention of our customers and prospects in ways we couldn’t imagine. For example, did you think the wine industry was ready for Gary Vaynerchuk? The answer is a big NO and I bet more than one of his competitors … [Read more...]
One of the biggest obstacles that people face when marketing is…themselves! I can’t tell you how many times I have had discussions with people who have decided to do or not do something to market their business based on the way they feel about it and not on the data presented right in front of them. Every week I talk with business owners who are hesitant to use more aggressive email marketing tactics simply because they don’t like getting "those type of emails." But after some … [Read more...]
Ok, so you are ready to take the next step in promoting your business online. You are well aware that statistics show that most of your clients use the Internet when looking for products to buy and you are ready to put yourself in front of them in a big way. The question then becomes, “how do you go about doing it?” … [Read more...]
Here is some helpful info on email marketing statistics. (see more at Email Labs) Send, Open and Click-Throughs Most Popular Days to Send Email Send Times Open Times Sample Click-To-Open Rates … [Read more...]
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